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← All articles 14 FEBRUARY 2025

A plan for Volkswagen's future

VW Club Bulgaria

The brand gives a first look at its new entry-level electric model during a staff meeting.

Wolfsburg – At today's staff meeting in Wolfsburg, Thomas Schäfer, CEO of the Volkswagen brand, set out the plans for the future of the Group's core brand. Employees were also able to see for the first time the design of the brand's future entry-level model for around 20,000 euros. "With the outcome of the negotiations in December, we launched the biggest plan for the future in Volkswagen's history. We are following an ambitious course towards our jointly agreed goals. A decisive step: making electric mobility attractive for everyone, that is our brand promise," said Schäfer. At the same time, the Volkswagen CEO stressed that Wolfsburg remains the centre of innovation and manufacturing expertise. The main plant will set new standards in car production.

Volkswagen plans to present its new entry-level electric model to the public on 5 March. The world premiere of the production version is scheduled for 2027. With a base price of around 20,000 euros, the new electric model appeals to many different groups of customers. Schäfer: "An affordable, high-quality, profitable electric Volkswagen from Europe for Europe: that is the Champions League of car making!"

Daniela Cavallo, Chair of the General and Group Works Council of Volkswagen AG: "The new all-electric entry-level model will be a Volkswagen in the truest sense of the word. It is fitting that our employees in Wolfsburg were the first to see the design at the staff meeting, before the general public."

Affordable entry-level mobility in the electric era is one of the central pillars of the brand's plan for the future. Together with the production version of the ID.2all, the new electric model is part of the new family of small electric cars being developed under the umbrella of Brand Group Core within the Volkswagen Group. The new model family includes compact, fully electric cars based on the new evolution of the modular electric drive matrix (MEB). The first model will be the production version of the ID.2all: the first small electric car from Volkswagen, due to go on sale in 2026 at a starting price under 25,000 euros.

Volkswagen already has a wide range of fully electric models (battery electric vehicles, BEV). Since the launch of the ID. product family in 2019, the brand has sold a total of over 1.35 million ID. models, around 500,000 of them ID.3s. Last year the Volkswagen brand sold 383,100 fully electric cars

A clear outlook for the main plant in Wolfsburg

Brand chief Thomas Schäfer stressed at the staff meeting that the Wolfsburg site remains the heart of the Volkswagen brand even in the electric era: "The Wolfsburg plant has clear prospects for the future. New production processes will be introduced in Hall 54. We want to build the electric successor of the Golf there on the new SSP platform, as well as the large electric T-Roc. In doing so, we are making Wolfsburg the capital of our new all-electric compact class."

The Scalable Systems Platform (SSP) creates the next generation of purely electric, fully digital and highly scalable mechatronics platform, based on a single software architecture.

Daniela Cavallo: "Wolfsburg, as the heart of our Group's corporate world, has crucial tasks that we must tackle with energy. Its technological development will play a pioneering role for all the other car brands on the SSP platform, which will be used across the Group. This lever will be at least as important for our future success as the modular strategy is for our current combustion engines. Over the next few years the main plant will not only keep developing but will also produce at full speed: the future electric flagships Golf and T-Roc from Wolfsburg production currently represent a volume of more than 500,000 units a year. This secures an extremely attractive car segment for the parent plant, and also continues the Golf's more than 50-year tradition in Wolfsburg. What matters now is consistently doing the preparatory work needed for success in the coming years. Volkswagen must set the course on complexity, workflows and synergies. The works council and the company's management will follow this closely together, including with a joint review meeting every quarter."

The three-phase plan for the future of the Volkswagen brand: catch up, attack and lead

With the "Future Volkswagen" agreement, Volkswagen AG agreed with its employees at the end of December 2024 on a goal that combines economic stability, employment and technological leadership in sustainable mobility. The binding targets and the measures agreed for them form the basis for central future projects. The jointly declared goal: for the Volkswagen Passenger Cars brand, as the core of the whole Volkswagen AG Group, to become a leading global technology manufacturer by 2030.

Here is what Volkswagen's ambitious plan for the future includes, in three main phases:

  • Catching up: strengthening competitiveness by optimising cost structures and specifically expanding the existing model range
  • Attack: nine new models are coming by 2027, including the production version of the ID.2all for under 25,000 euros and an entry-level electric car for around 20,000 euros.
  • Taking the lead: as the technology leader in the volume segment, Volkswagen sets new standards and drives mobility forward worldwide.